Purple Bra Day for our NICU nurses

KEMH NICU midwives in all their purple glory
June 22, 2018

The King Edward Memorial Hospital Neonatal Intensive Care Unit (NICU) turned purposely purple on Friday 22 June when staff and parents showed their support for Purple Bra Day.

The idea behind Purple Bra Day is simple - wear a purple bra and use it to raise funds to care for West Australians facing breast cancer.  It’s simple - have fun and fundraise. 

Following on from the incredibly successful event last year, NICU staff once again donned Purple Bras on the outside of their scrubs to promote the cause, as well as inviting people to make much needed gold coin donations to Breast Cancer Care WA.

Organiser and NICU nurse Eliza Smith said she thought the NICU was the perfect place to share the message of Breast Cancer screening.

“During a mother’s journey with pregnancy and breastfeeding they often experience many changes in their bodies,” she said.

“This leads to mothers’ being very in touch and aware of their health during this period, so what better time to learn about the signs and symptoms of Breast Cancer.

“At the same time, I am able to demand my incredibly selfless colleagues stop and pay attention to their own health, because too many of our health care workers forget about themselves.”

For the second year in a row, Eliza also coordinated an ‘In-service’ for mothers of the tiny NICU patients and all staff.

“Hopefully everyone had the opportunity to learn something new,” she said.

“We always have a few giggles, and it’s a great chance for everyone to come together for a wonderful cause.”

All funds raised will go to Breast Cancer Care WA.